After doing some further reading I came to the conclusion that attempting a write with the wrong memory layout would fail and that would give me the answer.
I decided to use the file from this topic
http://nefariousmotorsports.com/forum/index.php?topic=820.0title= and attempt to write it to my 06A906032FE ECU which I can now confirm has the 29F800BB memory layout. It worked without a problem. My A3 now thinks its a TT and has improved performance to match.
Originally VCDS reported the ECU to be:
Address 01: Engine Labels: 06A-906-032-AUM.lbl
Part No: 06A 906 032 FE
Component: 1.8L R4/5VT 0002
Coding: 04500
Shop #: WSC 06435
VCID: 66C94C44027A6328BB0
Now it shows as:
Address 01: Engine Labels: 06A-906-032-AJQ.lbl
Part No: 8N0 906 018 AP
Component: 1.8L R4/5VT 0003
Coding: 04500
Shop #: WSC 00000
VCID: 7F07F9207DE0D2E0586
The part I found interesting is that the topic when I downloaded the file from says its for an AUM engined car. VCDS above says its for an AJQ engined car which is esentially the same engine however with a K03 instead of a K03s. That leads me to believe that there is still more pertformance potential due to my car being fitted with a K03s.
Furthermore what is more interesting is that I have used a .bin file from a different engine code to an ECU with a different part number and I don't appear to have had any issues. From some other posts I have read this type of cross pollination is not recommended - did I just get lucky?